4 New Moments Every Marketer Should Know

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4 New Moments Every Marketer Should Know
4 New Moments Every Marketer Should Know

Consumer behavior and expectations have forever changed. With powerful phones in our pockets, we do more
than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect
brands to deliver immediate answers. It’s in these I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy
moments that decisions are made and preferences are shaped.

I-want-to-do
moments
increase in “near me”
search interest in
the past year.4
of smartphone users
use a search engine
when looking for a
local business.5
82%
2X

I-want-to-go
moments
increase in mobile
conversion rates in
the past year.9
of smartphone users
consult their phones
while in a store deciding
what to buy.8
82%
29%

I-want-to-buy
moments
of smartphone users turn
to their phones to look up
something they saw in a
TV commercial.3
of online consumers
look up more information
online now versus a
few years ago.2
65%
66%

I-want-to-know
moments